Goodyear partnered with Outside TV to support their More Driven national marketing campaign. The 2-minute short story features world renowned kayaker / filmmaker, Steve Fisher, as he works with Waterfall World Champion, Pat Keller, on their latest short film project. This behind the scenes journey shows Fisher as he discusses the importance of the right equipment needed for a sport into which they invest their lives. Outside TV Studios created the original storyline, produced the custom short form content, as well as a :30 broadcast spot. This content highlights the need for the right gear for the job featuring Goodyear Tires.