REI partnered with Outside TV to help launch the Every Trail Connects national marketing campaign and promote REI Co-op product line. Outside TV Studios developed and produced four custom short-form videos for For Every Trail Connects campaign, we brought two-time extreme skiing world champion and Outside Television personality Chris Davenport to tell his personal story of training on the 14er’s Trail near Aspen, Colorado. Outside TV Studios shot on location at REI flagship store in Seattle to produce three additional product line focused videos featuring REI brand managers.

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