BRAND INTEGRATION INTO PROGRAMMING: Outside TV brought in Subaru as the title sponsor of a new original television series, Locals. The series went to where adventure athletes live, train and call home to capture authentic stories and local knowledge. Subaru vehicles were seamlessly integrated into each episode. Outside TV Studios also captured the spirit of Locals in a series of short-form spots for broadcast and digital distribution. Subaru vignette featuring Julian Carr This short-form video shows the intersection of sport, business and travel. Featuring pro-skier and entrepreneur Julian Carr, the video captures the high energy and the fast paced and demanding travel of an adventure athlete and business owner.